“There was less demand in the marketplace and I was starting to get bored with that motif.”Īs she began exploring new ways to work with recycled materials, she learned more about organic cotton being grown in India. “Then it started to die out,” says Fisher. The line hit a commercial high note with an order from Urban Outfitters. By then Fisher and Schwab were married and living in Santa Cruz, selling clothing at trade shows and concerts. Synergy (named for the marriage of Eastern cloth and Western style) started in 1995 and rode the wave of bohemian chic that crested when the likes of Madonna and Gwen Stefani stuck bindis to their foreheads in the late ’90s. I liked that idea of the cultural history of the fabric,” she says. “An Indian woman would wear it in a marriage ceremony, then it came to a woman here in the States living her life. Once she realized there was a market for the look, the native New Yorker designed contemporary, Western-style clothing, like spaghetti strap dresses, and had them sewn from the traditional cloth.
Synergy clothing full#
“We’re growing up in that whole demographic that’s been developing over the last 10 years.”įisher got her start at 21 on a vacation to India and Nepal in 1993, when she came back with a suitcase full of recycled silk saris, brocades and other textiles. People who are more willing to shop at Whole Foods or Staff of Life,” she says. We’re young families and young adults wanting to be eco-minded. “We started in our 20s and now we’re in our mid, late 30s. And yeah, yeah-they grew up, got married and had kids, but Fisher’s clothing line Synergy grew up with them, culminating with her new downtown Santa Cruz storefront, Synergy Clothing, which opened in January. She was a Deadhead peddling Indian textiles he was a Greenpeace activist touring with Phish’s nonprofit arm the Waterwheel Foundation. Our Synergy Clothing collection features comfortable and timeless tops, pants, dresses, and jackets that blend a modern aesthetic with subtle tributes to Nepalese culture.A lot has changed since Kate Fisher locked eyes with Henry Schwab at a Phish concert in 1997. Shop with Peace of Mind at Faerie’s DanceĪt Faerie’s Dance, we seek to make eco-friendly and ethical clothing accessible to everyone so that you can shop with complete peace of mind.
They look after their workers by developing long-term relationships with manufacturers and making frequent trips to Nepal to check that the workers are continuing to be treated and paid fairly. Synergy clothing makes sure that each and every one of their modern yet timeless designs are made according to Fair Trade practices by skilled artisans in Nepal. In addition, the absence of chemical pesticides and fertilizers lowers energy consumption by 40%! When compared to conventional cotton, the organic cotton used in each Synergy T-shirt saves 52 days of drinking water, 1 km of driving emissions, and 86 hours of LED bulb energy.
Synergy clothing skin#
This combination is not only softer on your skin and better for your health, it is also great for the planet. After being turned into fabric, the material is then colored using low-impact dyes. Most of the garments in our Synergy Clothing collection are made from organic cotton that is sourced from India.
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